6 min read 5 Secrets to Running a Successful Ecommerce Business

However, if you want to turn your ecommerce store into a massive business, the only thing getting in the way is you. The potential is always there, and you have to make a decision to start putting in the time and effort it requires to scale up.
Here are five top secrets to running a successful ecommerce business.

1. Treat your ecommerce business as if it were a thriving offline business.

How do you treat your ecommerce business? Do you see it as a hobby? Something fun to do in your spare time?
It might be easy to see it that way, especially if it isn't earning you millions of dollars yet. However, if you sincerely have the desire to grow it into a massive business, you need to act as if it is already.
Related: Selling Online: Art, Science or Just Hard Work? What's Your Experience?
”Your ecommerce store is a real business, and it should be treated with the same respect that the CEOs of Fortune 500 companies treat theirs," says Anton Kraly from DropShipLifestyle.
A lifestyle business is nice to have, but realize that you can create even greater wealth by focusing on the ongoing growth of your business. Don't wait around for your venture to feel like a big business. Think about the decisions you would make if it already was.

2. Find the right software for your business.

As a business owner, you need to have the depth of vision to see potential issues before they even come up. For many ecommerce business owners, software is something that needs to be addressed and evaluated on an ongoing basis, because it's really foundational to the entire operation.
Security concerns, scalability, usability, marketing tools and other factors have to be taken into account when you're looking for the right software to rely on.
"The real growth killer is when an online store owner is not running the right ecommerce software for their business," says Susan Delly of Zippy Cart. "Your ecommerce software should be scalable, secure, user-friendly and have a solid set of conversion and marketing tools."
The right tool depends largely on what needs you have. Make sure to identify your challenges and do your research to find the tool that matches your requirements.

3. Figure out where your customers are.

This is business 101. Know who your target audience is, and figure out where they like to hang out. Many business owners don't take this step seriously, and end up wasting a lot of their time and resources on marketing that doesn't convert.
"We started off promoting on social media and that got us nowhere fast. After about six months in business we were connected with someone at a deal site, ran our first deal and it was a success," says Jessica Geier of Raw Generation. "After that I spent an entire month searching out every deal site I could find and contacted all of them until we got on their calendars. That was the catalyst for our early success and I have no doubt that is the reason we are still in business."
Of course, this doesn't necessarily mean that you should go after deal sites as well. It really depends on what your business is centered on, what products you offer and who your target market is.
However, you do need to take this principle seriously. If you can figure out where your marketing dollars are going to produce the greatest return on investment, you'll have an easier time bringing in a steady stream of leads.
If you still need to determine who your target market is, take a read through 10 Questions to Ask Before Determining Your Target Market.
Related: 4 Signs Your Site Traffic Is Being Hijacked by a New Type of Malware

4. Allow your customers to be your brand ambassadors.

There's nothing quite like the glowing testimonial of a satisfied customer to add credibility to your business. By collecting and sharing testimonials and reviews on a regular basis, you can encourage more sales from your website visitors.
"The most powerful tip we could give in growing your ecommerce business is allowing your customers to be your brand ambassadors," says Michelle Michalak from Slyde Handboards. "Make it easy to compile and share testimonials and reviews from your customers."
You can talk yourself up as much as you want, but it's ultimately what people say about your business that's going to have the biggest impact on buying decisions. Your customers are the greatest assets you have, so learn to leverage them.

5. Remove friction from the checkout process.

If you want to sell more product, you have to ensure that your visitors aren't getting frustrated, abandoning their carts and leaving your site to find another store where they can purchase a competitor product.
Friction is one of the biggest challenges for most etailers, especially as we move into the mobile age. You have to find a way to make checkout so simple and easy that anyone could do it.
"My biggest tip to grow an ecommerce business is practically common sense, but I rarely see websites taking it as seriously as they should: remove friction from the checkout process," says Nick Eubanks of SEO Nick.
Eubanks goes on to suggest several ways of achieving this end:

• Eliminate the need for account creation.
• Reduce the number of screens the customer has to go through.
• Make sure your default shipping option is the cheapest, unless there's a faster option for the same price.
• Use as few form fields as possible, and use auto-fill where applicable.
• Save billing, shipping and payment information when and where possible.
• Provide several ways for your customers to pay for their order, including common payment options such as PayPal and Amazon.

If you're looking for more great tips, take a read through How to Grow Your Ecommerce Business: Experts Reveal Secrets.
Ultimately, you can grow your ecommerce business to whatever level you see fit. It depends entirely on how ambitious you are, and what you want out of it.

5 min read 3 Things to Do If You Want to Become a CEO by Age 30

Today, the path to becoming a CEO can look very different, particularly within tech and internet startups. But the skills required to be an effective leader are the same as ever. These skills typically take a life of experience to acquire, but there are ways to overcome that time challenge. Here are three things you should do to qualify as CEO material, even if you are short on life experience -- but still big on energy and bold ideas:

1. Build a team to compensate for your shortcomings.

Even a seasoned executive needs a sounding board of people who can offer guidance, particularly for areas that fall outside his or her core expertise. For young leaders, this is essential, to avoid serious mistakes. Lack of experience can lead to very painful consequences: hiring the wrong people, spending too much money, getting stuck with bad contract terms, or falling afoul of the law -- to name just a few.
Consider the example of Mark Zuckerberg and Sheryl Sandberg at Facebook: He drives the products, while she is the more business-oriented person. They complement each other with their skills, and work together to achieve a common goal of building a successful company. Google co-founders Larry Page and Sergey Brin (both 25 years old when they founded the company) brought in a more experienced Eric Schmidt so that they could gain management depth before taking over in their own right.
When building your leadership team, then, don’t look for people who are exactly like you. Find those who can round you out and challenge you to grow.

2. Use the power of positive -- and negative -- thinking.

If you are launching a business when you are still in your 20s -- without scars from past challenges -- you will have some advantages and many disadvantages.
The biggest disadvantage is the lack of a track record, which a potential investor might want to use to evaluate your probability of success. This can be overcome only by spending many hours selling your idea to as many people as will listen to it. In the venture capital universe, Bay Area investors have traditionally been the most willing to take a gamble on an untried team. Another potentially helpful strategy is to hire a more seasoned person to front the fund-raising, but take care not to lose control of the business in the process.
Related: 7 Insanely Productive Habits of Successful Young Entrepreneurs
An interesting advantage you may have as a young leader, meanwhile, is the likelihood that you probably do not know what is not possible; yet, you will attempt to do it anyway. This might result in a breakthrough that a more experienced person might miss due to a past negative experience. And that would be wonderful. But real breakthroughs are relatively rare. Most progress is incremental, and to attain incremental success, tapping into the experience of previous successes and failures can be very helpful.

3. Practice humility.

Leaders need to be transparent, and humble when humility is appropriate (which is very often). In fact, intellectual humility -- the ability to step back and embrace the better ideas of others -- is, for Google (to name one leading company) a more important hiring criterion than credentials. Unfortunately, humility is often perceived as a weakness, when in fact it is one of the greatest strengths a leader can possess.
Humble people listen to and learn from others. They take the backseat when someone more able than themselves is available to solve a problem. They give credit where credit is due. They are less prone to hubris when things go really well. They constantly question their own views and motivation to ensure that they are truly aligned with the desired business outcome. All of these values are essential to build a high-performance organization. But of course business is all about winning.
Being humble is fine, but a leader also must be willing to lead to victory.
So, my advice is to practice humility -- just don’t forget to win.

For Your Partnership to Succeed, It Needs to Be Balanced

I've written about the importance of starting a business with a co-founder to more effectively share in the responsibilities and decision-making -- and I do continue to believe that it’s extremely important to have a co-founder.
With that said, there are certainly a handful of important points that lie within both the business and the partnership that you must address and, most important, address them before they happen so that you don’t find yourself in a situation where your success, and that of your company, is at risk.
Related: 10 Characteristics of Unstoppable Partnerships
The best partnerships come when you’ve found another person that doesn’t share the same capabilities and/or thought processes. To be specific, someone that’s not like you. So in order to get the benefits of a true partnership, you need to have some opposing ideas and differing but complimentary skill sets and although you both need to know and understand what is going in throughout the company, it’s really important that you’re not sharing every decision.
Part of an effective partnership is knowing that you can trust your counterpart to do what’s best and make the right decisions in their day-to-day responsibilities. Of course you need to work together on the larger decisions that affect the direction of your company, but if you’re both overseeing the same things, it’s going to quickly feel like one person is looking over the other’s shoulder. Also, this is completely inefficient.

How do you communicate?

Startups move fast and, as a result, require fast decisions -- that’s what gives new companies a huge advantage against larger and more rigid established competitors. So you’re not going to be able to talk about every single decision -- as covered in the previous point -- but you do need to understand what’s going on throughout the broader context of the company, which comes with communication.
Related: 7 Strategies to Help You Pick, Then Develop, the Perfect Partner
Make sure that you set up a specific date and time for a weekly meeting, whether at the beginning or end of the week -- or maybe both -- and use the opportunity to discuss the greater decisions that were or need to be made so you can both add in from your differing view points or areas of expertise to come to the best decisions for your company.

You absolutely must set expectations.

This point is really one that needs to be established well before a formal partnership is structured -- although I realize that sometimes it’s just not that simple. You and your partner(s) need to have an understanding, in writing, as to who is responsible for what and what the expectations are for your time and responsibilities, as well as any financial commitments.
It’s really easy to just believe that you’re friends and you’ll work anything out and it may be uncomfortable to sit and hammer out expectations, but when things get really difficult, everyone’s true colors show and you need to be able to refer to a written agreement to hold others accountable.

12 Things Successful People Never Reveal About Themselves at Work

The following list contains the 12 most common things people reveal that send their careers careening in the wrong direction.

1. That They Hate Their Job

The last thing anyone wants to hear at work is someone complaining about how much they hate their job. Doing so labels you as a negative person, who is not a team player. This brings down the morale of the group. Bosses are quick to catch on to naysayers who drag down morale, and they know that there are always enthusiastic replacements waiting just around the corner.

2. That They Think Someone Is Incompetent

There will always be incompetent people in any workplace, and chances are that everyone knows who they are. If you don’t have the power to help them improve or to fire them, then you have nothing to gain by broadcasting their ineptitude. Announcing your colleague’s incompetence comes across as an insecure attempt to make you look better. Your callousness will inevitably come back to haunt you in the form of your coworkers’ negative opinions of you.

3. How Much Money They Make

Your parents may love to hear all about how much you’re pulling in each month, but in the workplace, this only breeds negativity. It’s impossible to allocate salaries with perfect fairness, and revealing yours gives your coworkers a direct measure of comparison. As soon as everyone knows how much you make, everything you do at work is considered against your income. It’s tempting to swap salary figures with a buddy out of curiosity, but the moment you do, you’ll never see each other the same way again.

4. Their Political and Religious Beliefs

People’s political and religious beliefs are too closely tied to their identities to be discussed without incident at work. Disagreeing with someone else’s views can quickly alter their otherwise strong perception of you. Confronting someone’s core values is one of the most insulting things you can do.
Granted, different people treat politics and religion differently, but asserting your values can alienate some people as quickly as it intrigues others. Even bringing up a hot-button world event without asserting a strong opinion can lead to conflict.
People build their lives around their ideals and beliefs, and giving them your two cents is risky. Be willing to listen to others without inputting anything on your end because all it takes is a disapproving look to start a conflict. Political opinions and religious beliefs are so deeply ingrained in people, that challenging their views is more likely to get you judged than to change their mind.

5. What They Do on Facebook

The last thing your boss wants to see when she logs on to her Facebook account is photos of you taking tequila shots in Tijuana. There are just too many ways you can look inappropriate on Facebook and leave a bad impression. It could be what you’re wearing, who you’re with, what you’re doing, or even your friends’ commentary. These are the little things that can cast a shadow of doubt in your boss’s or colleagues’ minds just when they are about to hand you a big assignment or recommend you for a promotion.
It’s too difficult to try to censure yourself on Facebook for your colleagues. Save yourself the trouble, and don’t friend them there. Let LinkedIn be your professional “social” network, and save Facebook for everybody else.
Related: 10 Truths We Forget Too Easily

6. What They Do in the Bedroom

Whether your sex life is out of this world or lacking entirely, this information has no place at work. Such comments might get a chuckle from some people, but it makes most uncomfortable, and even offended. Crossing this line will instantly give you a bad reputation.

7. What They Think Someone Else Does in the Bedroom

A good 111% of the people you work with do not want to know that you bet they’re tigers in the sack. There’s no more surefire way to creep someone out than to let them know that thoughts of their love life have entered your brain. Anything from speculating on a colleague’s sexual orientation to making a relatively indirect comment like, “Oh, to be a newlywed again,” plants a permanent seed in the brains of all who hear it that casts you in a negative light.
Your thoughts are your own. Think whatever you feel is right about people; just keep it to yourself.

8. That They’re After Somebody Else’s Job

Announcing your ambitions at work when they are in direct conflict with other people’s interests comes across as selfish and indifferent to those you work with and the company as a whole. Great employees want the whole team to succeed, not just themselves. Regardless of your actual motives (some of us really do just work for the money), announcing your selfish goal will not help you get there.

9. How Wild They Used To Be in College

Your past can say a lot about you. Just because you did something outlandish or stupid 20 years ago doesn’t mean that people will believe you’ve developed impeccable judgment since then. Some behavior that might qualify as just another day in the typical fraternity (binge drinking, minor theft, drunk driving, abusing people or farm animals, and so on) shows everyone you work with that, when push comes to shove, you have poor judgment and don’t know where to draw the line. Many presidents have been elected in spite of their past indiscretions, but unless you have a team of handlers and PR types protecting and spinning your image, you should keep your unsavory past to yourself.

10. How Intoxicated They Like to Get

You might think talking about how inebriated you were over the weekend has no effect on how you’re viewed at work. After all, if you’re a good worker, then you’re a good worker, right? Unfortunately not. Sharing this will not get people to think you’re fun. Instead, they will see you as unpredictable, immature, and lacking in good judgment. Too many people have negative views of drugs and alcohol for you to reveal how much you love to indulge in them.

11. An Offensive Joke

If there’s one thing we can learn from celebrities, it’s to be careful about what you say and whom you say it to. Offensive jokes make other people feel terrible, and they make you look terrible. They also happen to be much less funny than clever jokes.
A joke crosses the line anytime you try to gauge its appropriateness based on how close you are with someone. If there is anyone who would be offended by your joke, you are better off not telling it. You never know whom people know or what experiences they’ve had in life that can lead your joke to tread on subjects that they take very seriously.

12. That They Are Job Hunting

When I was a kid, I told my baseball coach I was quitting in two weeks. For the next two weeks, I found myself riding the bench. It got even worse after those two weeks when I decided to stay, and I became “the kid who doesn’t even want to be here.” I was crushed, but it was my own fault; I told him my decision before it was certain.
The same thing happens when you tell people that you’re job hunting. Once you reveal that you’re planning to leave, you suddenly become a waste of everyone’s time. There’s also the chance that your hunt will be unsuccessful, so it’s best to wait until you’ve found a job before you tell anyone. Otherwise, you will end up riding the bench.

Desmond Elliot Hangs-out With Samuel Ortom, Benue State Governor (Photos)

Nollywood actor and member of Lagos State House of Assembly, Desmond Elliott met with Benue State Governor, Samuel Ortom, today in the state's capital, Makurdi. They discussed youth mobilisation.

Source:http://www.nationalhelm.com/2015/06/photos-desmond-elliot-meets-with-benue.html

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4 Weeks In Power : Ikpeazu Changing The Face Of Aba Roads

Governor of Abia state Dr Okezie Ikpeazu on inspection of construction and dualization of Old Express Road by Faulks Road, Kamalu Street, Osisoma, Ururuka road, Ukegbu/Umuola/Ehere roads in Ogbo-Hill and Azikiwe Road Aba

Re: 4 Weeks In Power : Ikpeazu Changing

NASS Crisis: How I Escaped Abduction — Saraki

17 days after his election, Senator Bukola Saraki, Saturday, opened up on the controversial poll, saying those in opposition to him planned to abduct him to prevent him from emerging as Senate President.

Saraki disclosed that, on Tuesday, June 9, Senate inauguration day, following information he got of the abduction plot to keep him off the National Assembly, he altered his schedule by arriving the parliament car park at 6am, stayed in his car and then trekked at quarter to 10am into the chamber.

He dismissed the insinuation that for him to win, he entered into a pact with the Peoples Democratic Party (PDP) for Senator Ike Ekweremadu to be produced as his deputy, just as he stressed that the absence of All Progressives Congress, APC, senators in the chamber paved the way for the emergence of Ekweremadu.

The Senate President, who noted that the emergence of Ekweremadu will make things difficult for him, said, “Never in our wildest imagination did we envisage that some senators would not be present on the day of the inauguration.”

Speaking with journalists, in Abuja, Saraki insisted that he never got any message to attend a meeting at the International Conference Centre (ICC) with President Muhammadu Buhari on the Senate inauguration day. “First of all, as regards the meeting (at ICC), on the morning of the inauguration, I didn’t finish at a meeting until 4:00am of that day and I had got information that efforts would likely be made to make sure that I didn’t get access into the chamber”, he said.