4 Slick Ways to Expand Your Digital Branding Strategy

Connecting with customers on Twitter, Facebook,
LinkedIn and Google Plus is standard for social-media
marketing but other engaging digital platforms are free
to use and can help catapult your prominence on search-
engine listings. I've experimented with posting on the
following four channels and offer my insights below:
Related: 3 Keys to Developing a Video Strategy
1. YouTube.
Entrepreneurs who do not take advantage of YouTube's
platform are doing themselves a disservice.
Yes, the required content seems a bit more difficult to
create. Yet if you've already developed a content
strategy, simply use the same concepts and add a
person and a camera.
Your content doesn’t have to be a million-dollar
production. All it needs to be is relatable. Choose a
person to sit before a curtain and discuss industry-
related news and events. Or share interesting and funny
stories about things that happened around the office
this week.
The point is to be present and visible so that those who
favor consuming information through videos will
appreciate that you're making the effort to reach out to
them, too.
Related: The Video Revolution Will Not Be Televised
2. BuzzFeed.
Recognized for its signature listicles offering humorous
snapshots about people's lifestyles and recaps of the
news of the day, BuzzFeed is now a household name.
But you might not realize that anyone can create a
BuzzFeed channel for free, including you. Try
crafting eye-catching listicles that let your target
audience know you understand who they are. Your posts
may not get front-page placement on BuzzFeed. But
fans and supporters won’t know the difference when you
share a post on other social-media platforms.
When you create your own BuzzFeed channel and posts ,
some consumers may be delighted to interact with your
company through a format they find trendy and
appealing.
3. Playbuzz.
Perhaps you on one occasion wasted some time
answering a personality quiz, asking a question
like "What color is your soul?" Such an activity can add a
few moments of amusement to the day. Why shouldn’t
your company be part of the fun?
Any entrepreneur can create a free Playbuzz channel
and create a silly quiz to share with followers. Include
quizzes in your digital-content strategy to provide yet
another way to amuse and inform customers across all
social-media platforms.
4. Udemy
Udemy is a marketplace for online learning. Teachers set
up courses for sale and students browse, buy and learn.
Why shouldn’t your company brand have a presence on
this platform as well?
It doesn’t cost anything to join Udemy.
Meanwhile consumers browse through topics searching
for new ways to educate themselves.
Promote consumers' intellectual growth by offering free
classes through Udemy that will teach them more about
your field of interest.
Establishing yourself on Udemy as an instructor sets you
up as an authority in your field while introducing your
company's brand to a completely new subculture of
people who are just waiting to fall in love with you.
Related: Create Side-Hustle Income by Teaching What
You Already Know