The Best Entrepreneurs Get Out of Their Heads and Open Their Ears

The secret to becoming a winning entrepreneur is to
listen to what everyone is telling you.
A common mistake among entrepreneurs is that they’re
“so proud of their product and they believe in its function
so much that they shower information on the poor
unwitting public,” says Kevin Roberts, the global CEO of
advertising giant Saatchi & Saatchi , which works with
more than 50 of the biggest advertisers in the world.
Instead, entrepreneurs need to stop, put aside their ego
and listen to what it is consumers are saying. And in this
Age of Social Media, that’s not hard. With Facebook,
Twitter, Instagram, LinkedIn and Pinterest, people are
voluntarily putting their entire life online for anyone to
have a look at.
“It’s awesome now because 10 years ago you could
listen to your heart’s content and nobody was telling you
anything,” says Roberts, who has been at the head of
the New York-based advertising house since 1997. “We
have all of this emotional interaction available to us, if
we use it.”
Entrepreneurs who listen will hit the startup race strides
in front of entrepreneurs launching with blinders on, he
says.
Watch this video to learn more about how entrepreneurs
ought to be shaping their brand in an age of information
now, everywhere, all the time.