12 Strategies for Promoting Your YouTube Videos

1. Start by using the tools available directly
through YouTube. For example, provide a detailed
and accurate title and description to each of your
videos, and associate tags (keywords) that are
directly relevant.
2. Use a call to action within your videos to
encourage people to like, rate, comment on and
share your videos.
3. Begin by promoting your videos to the people
you know, including your real-life friends, relatives,
customers and clients. Ask these people to watch
your video(s) and share them with their online
friends.
4. Take advantage of the power and capabilities
of the online social networking sites to promote
your videos. As a spokesperson for your
company, for example, become active on
Facebook, Google+ and Twitter, as well as other
relevant services. Be sure to create an online
presence for your business on Facebook and/or
Google+, and then use that presence to promote
your videos.
5. Incorporate your videos into your own
company’s website and blog.
6. Share links to your videos with your existing
customers or clients via opt-in email.
7. Use public relations techniques, such as using
press releases to contact bloggers, editors,
reporters and producers in order to generate free
media coverage for your videos in mainstream
media, as well as in blogs that cater to your target
audience.
8. Get your videos (and your YouTube Channel
page) listed with the major search engines,
including Google, Yahoo! and Bing, and then focus
on SEO strategies to get the best possible listing
placements.
9. Try to collaborate on videos with other
companies that are already utilizing YouTube
effectively and that are targeting the same
audience, but that are not in direct competition
with you. This will allow you to capture the
attention of your collaborator’s viewers and
subscribers.
10. Start promoting your YouTube channel within
your company’s printed catalogs, brochures, and
sales materials, as well as within its existing
traditional advertising.
11. Consider paying for keyword advertising on
Google, Yahoo!, Bing and Facebook. Google
AdWords for Video is also a very cost-effective
and powerful tool for promoting YouTube videos.
12. If you have the budget, hire a YouTube video
marketing company to help you plan and
implement an online promotional campaign for
your videos.